You have just created a co-op but not sure how to express how awesome it is online or have not had much success with digital marketing? This 4-hour workshop will make you rethink your cooperative’s online presence. Co-Founders of Benchmark Creative Group, Tiffany and Tasha, will take you from “No one knows my co-op exists and I don’t know what to post?” to launching your first ad campaign. This workshop will give you the tools to master your marketing and online presence.
Topics will include:
- Branding 101
- How to present your brand online and in person,
- How to use digital marketing (social media, newsletters, ads, local press) to engage your audience
- How to create a marketing strategyHow to retain existing members and recruit new members
- This is a hands-on workshop and participants will need to bring a smartphone, tablet, or computer.
English & Spanish interpretation, childcare, as well as snacks will be provided. The venue is ADA accessible with both an elevator and wheelchair-accessible available on site. Please reach out to andrea@nycworker.coop regarding any accessibility concerns.
Registration is required.